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Client
Leva
Year
2021
Team
4 members
Site
My Role
PM, Research, Interviews, Synthesis, Design, Testing
Objective
Determine the minimum viable product to launch as an app
for to support mothers that are beginning their motherhood
journey with a focus on lactation support.
Determine the minimum viable product to launch as an app
for to support mothers that are beginning their motherhood
journey with a focus on lactation support.
Determine the minimum viable product to launch as an app
for to support mothers that are beginning their motherhood
journey with a focus on lactation support.
Goals
To learn about mother's lactation experiences,
challenges, support systems, and tacking habits.
Interviewees
Seattle Mom Community
of mothers had challenges
while breastfeeding
Hopes
Emotions
Help
Problem Statement
Elena needs a way to find personalized and empathetic support for her physical and emotional challenges caused by early motherhood and breastfeeding.
USAA
Rebuilding Exchange
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