Committee For Children
This case study highlights the significance of prioritizing user-centered design to enhance a website's efficacy and fulfill business objectives. Through streamlining the site's architecture and content, we successfully crafted a compelling and efficient user experience.
Project
Website Re-design
Role
Lead UX Designer
Year
2023-2024
Double Diamond
I employ the double-diamond methodology in my work. For this project, I focused on the problem space. In the discovery phase, I conducted research to frame the problem(s) to be solved and gathered enough evidence through an ongoing and continuous stream of research activities to determine what to build in the definition phase.
Information Architecture
I began by assessing the site's current information architecture to understand the navigation, wayfinding,
content, and pain points.
Analytics
Then I dove into analytics to collect, report, and analyze website data. I focused on identifying measures based on our organizational and user goals to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
UX Audits
I moved on to Site Audits to measure user satisfaction across usability, accessibility, interface design, information architecture, and performance.
I performed a Heuristics Evaluation, which is a thorough assessment of the user interface judged against a set of 10 guidelines. A Site Audit which looks at user experience. And lastly Component and Page Layout.
Interviews
I conducted stakeholder Interviews to get a clearer idea about the scope and parameters of the project and gain context to help set clear goals, pain points, establish milestones, and prioritize tasks.
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Learn stakeholder's perceptions of the current site
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Understand stakeholder's goals
Discuss current pain points
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Identify our audiences
Goals and Audiences
User Goals: These are the objectives or intentions that users have when interacting with a product or service. User goals can vary widely depending on the context and the specific tasks or activities users want to accomplish. We needed to identify and prioritize user goals to ensure that the design addresses them effectively.
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Business Goals: These are the objectives or outcomes that the organization aims to achieve through the product or service. Business goals also need to be considered to ensure the viability and sustainability of the product or service. We needed to align the user goals with business goals to create a win-win situation for both users and the organization.
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Audience Analysis: Understanding the target audience is essential for designing products or services that resonate with users.
By understanding the characteristics and preferences of different user segments, we could tailor the design to meet the specific needs and expectations of each group.
Audience analysis also helped identify potential usability issues and opportunities for personalization or customization.
Scenarios
Next, we gathered the stakeholders and facilitated a Scenarios Workshop. Scenarios are used for ideation and are brief stories about a person using a product or service to complete specific tasks. It provided useful context and common ground to inform further design solutions.
Journey Map
I then took the main scenarios per audience and created a visual representation of the user's experience as they interacted with the site. The journey map captured the user's actions at each stage of their scenarios, from initial awareness or discovery through to the completion of their goals.
Card Sorting
I held an unmoderated open card sort with 17 volunteers.
It helped to design and evaluate the information architecture of the current site. ​
The data was then used to create an Information Architecture that suits our users' expectations.
C&C Analysis
I conducted comparative and competitive research of 30 non-profit companies for different design solutions, interfaces, or products to identify strengths, weaknesses, and opportunities.
By analyzing competitors, existing solutions, and alternative approaches, I could gain insights into what works well and what could be improved upon.
IA Concepts
Information architecture is the structural design of shared information environments. It is the practice of structuring, organizing, and labeling content from a website. These concepts directly came out of all of the research and work with the stakeholders to best meet our business and user goals and experience. These concepts were presented to our stakeholders as well as the content team. From these assets, they were able to create their content strategy, which will then inform the next iteration of the IA.
UNIVERSAL NAVIGATION
ROLE-BASED NAVIGATION
